Happy New Year to all our readers, our new assets.
Kannur:
When the whole world is wishing Happy New Year, and hoping for better tomorrows, a group of people in Kerala find it hard to get through their daily lives, for making the ends meet. 2015 is not turning out to be a good year for card vendors and postal department, here in Kannur, Kerala.
The emergence of social networking sites and instant messaging applications is giving a tough time to those whose day job is to sell greeting cards. This, however, is not the only case with some way-side greeting card vendors. Both the shops selling international brands as well as postal department are taking equal tolls in this tsunami of e-greetings.
 |
| Image Courtesy: Google |
Business of greeting cards this festive season recorded an all time low compared to previous years. The trend of sending ecards has become a nightmarish threat to Indian Postal Department, whose revenues had recorded an all time low this season. Most youngsters prefer, e greetings, according to many postal employees. The postal department of Kasargod claimed that 11,322 cards were posted from the district, which includes cards sent from 210 post offices situated in the district.
Mobile Network providers, including BSNL, cancelled free sms offers on New Year’s eve. This, in turn, boosted the public’s frenzy for social networking sites such as Whatsaap and Facebook, along with e greeting cards. Sending ecards are easier and cheap compared to postal greeting cards.
Would this remarkable shift in greeting card industry, kill the age-old tradition of sending postal greeting cards? A group of card sellers and postal department officials point toward today’s Malayalee youth as the trendsetters in greeting card business. Is the youth solely responsible for this impending doom of greeting card business in Kerala?
